Barcelona, 14 Diciembre, 2019

Let's grow in fashion

Let's grow in fashion

Let's Grow



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Datos Clave

Lugar de trabajo



Recursos humanos

Nivel jerárquico


Tipo de oferta

Contrato laboral


Remuneración bruta mensual

No especificado / Sin remuneración

Publicación3 diciembre, 2019

Head of CRM

Funciones a desempeñar y detalles de la oferta

Lead the development and management of the loyalty programs, aimed at listening to customers' needs, fostering customers' loyalty, increasing engagement with Desigual's brand and increasing customers' life-time-value and sales. Gather relevant customer-based insight from data analysis to initiate improvement actions to increase the efficiency of loyalty initiatives and business activity.

As the Head of CRM you will…

- Sponsor and lead the development and management of new loyalty programs
- Supervise events, promotions and other loyalty initiatives to ensure that they are performed in accordance with action plans
- Perform CRM data analysis to identify and prioritise needs and deliver deep relevant customer-based insights to make decisions affecting the - - Area and initiate actions to support the business activities and provide excellent customer service delivery
- Define and manage the digital profile of the customer
- Lead, guide and support team members, assigning responsibilities as appropriate and ensuring the flow of necessary information and communication
- Set and monitor staff performance and development goals, assessing their compliance
- Identify and develop talent
- Manage and control the overall budget assigned to the CRM Area
- Coordinate and interact with other areas and departments involved in the loyalty programs to ensure collaboration and proper deployment of actions

Perfil requerido

You are the ideal candidate if…

- You have at least 5 years’ experience as a CRM Manager
- You have experience developing and executing loyalty programs
- You have managed teams before
- You have knowledge of Customer Experience, CRM, B2C, B2B, Loyalty, e-- - Mailing Marketing, among others
- Retail/fashion sector knowledge
- English and Spanish fluent, another language will be a plus

Descripción de la empresa

You are authentic and different. Us too. You are looking for new challenges that motivate and invigorate you. You want to be yourself but do things differently. Learn something new every day and have contact with people all over the world. You're very Desigual! Therefore, we invite you to change, grow and improve, and we will do it with you.

Our story explains who we are and what we do. Desigual was born in Ibiza in 1984, the creative idea of Thomas Meyer, who is today our company’s President. We define our unique, optimistic and colorful style, which celebrates difference. This message transfers to our designs and also the way we work at our headquarters, located on the beach in Barcelona. Our creations are inspired by the Mediterranean, the sun, the light and the will to live. What moves us is offering our customers a positive experience with our product and our brand and to enjoy the moment.

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